Connecting With Audience! A subject that can have a direct impact on the ranking of your website articles is the precise knowledge of the target audience; In fact, accurate knowledge of the audience of each article helps to explain a topic to your audience in a more detailed way and avoids dialogue in your articles!
There are several important parts in knowing the audience of each article, which can be categorized as follows:
- Understanding The Main Audience
- Emotional Engagement
- Facilitating Two-Way Communication
- Clarity and Conciseness in Language
- Providing Value
Observe these 9 features when writing an article, It alone can increase the rank of your articles;
Knowing the audience can broaden your view of the chosen topic and allow you to express the desired content more precisely in the articles!
Pay Attention: The key point in understanding the audience for articles is empathy. It involves putting oneself in the shoes of the audience to comprehend their perspectives, needs, interests, and challenges. By empathizing with the audience, writers can tailor their content to resonate with them effectively!
Understanding The Main Audience
- Demographics, Interests, and Preferences
- Researching Needs and Concerns
It’s better to consider whatever topic you’re considering in your essay: age, education, gender, or even social status!
Definitely, by knowing these things, you can choose to write the article more formally or casually or…!
Avoid margins in articles; It is better to always write the answer or key points in the first part of the article, and then go to other parts and other roots of the article:
In simpler words, first follow up on the answer to the user’s question in the article, and then connect the next part of the article to less important topics; If a user cannot find the answer to his question in the first place, the next parts of the article will definitely be boring for the user!
Emotional Engagement
- Storytelling for Connection
- Demonstrating Empathy
Understand the emotions of your audience and, depending on the type of article, you can have storytelling with the topic of the article; In fact, storytelling means giving relevant examples and explaining the topic of the article or the heading of each section in an article in more detail!
Put yourself in the audience’s position, if you are in your audience’s place and search for the chosen topic through Google; What points will you pay attention to at this time?
Add the same points in the index section of the article you want and segment according to the existing priorities and create an example list!
Facilitating Two-Way Communication
- Encouraging Feedback and Interaction
- Promptly Addressing Inquiries
Interact with the audience! Yes, although it has been stated in the previous section, the article should be written in relation to age or gender and even social status;
But the important point is that the way you interact with the audience should be different compared to the same age or gender.
In fact, the tone of your writing should be different from the options mentioned (age, gender, social status) so that it is easier for the user to understand the words of the article!
Clarity and Conciseness in Language
- Avoiding Jargon and Complexity
- Breaking Down Information Effectively
Avoid complex terms in your essay and explain each important part in the simplest way; Articles should help to tell the user the answer to a question in the simplest way.
The complexity of a topic in the article causes the user to not find the answer to his question; to deal with many other questions, in fact, you need to have a complete knowledge of a topic and then write an article for the topic in question and explain each part of that article to the user in a very simple way!
Pay Attention: Also, with whatever tone the article is written, whether formally or publicly or informally, etc.; using the harsh words in writing an article, is prohibited; The article should be written as clearly as possible to be read faster!
Providing Value To The audience
- Offering Relevant and Valuable Content
- Demonstrating Expertise and Providing Solutions
Giving value to the audience! In fact, the content that you write in the article, in addition to retelling the simple topics of the article, should be able to be written in a way that: in addition to expressing the answers to the audience’s questions; Also state the key and specific points of each topic in the article.
In relation to the time spent by the intended user, if he recognizes that in addition to accessing the answer to his question in the article, he also has more important points and more diverse answers available; Definitely prefers to have a look at other articles on the website!
Conclusion
Understanding the audience for articles is crucial, with empathy being key; It involves putting oneself in the audience’s shoes, comprehending their perspectives, needs, and challenges. Demonstrating empathy means showing understanding and compassion, using stories or examples, and offering solutions. Ultimately, it’s about letting the audience know the writer understands and cares about their concerns.
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