Maximizing Content Versatility! any content that is published in the blog section of the website, it is definitely better to be related to each other and each one sequentially, to encourage the reader to look at other articles as well!
Of course, don’t overdo it; Don’t drag a topic between several articles so much that the user gets tired of it and the article looks boring; Always observe the limit of balance.
The meaning of observing the balance is not to drag the general topic of the articles so much that it leaves the main topic, for example: if you have a website for selling virtual servers, try to have the majority of the articles within the semantic and conceptual range of the site’s keyword; In this topic, definetly the keyword will be: virtual server.
Methods Of Maximizing Content Versatility
- Diversify the topic of the articles by keeping the main keyword
- Maintaining the content structure in all articles
- Using linking on words in the content
- Reusing a specific topic
The methods that have been mentioned will ensure that there are no repetitive topics in any article that is published in the blog section, in fact, each title will have its own charm!
Diversify The Topic Of The Articles
When you start creating content and write an article, list the article and add meaningful content to the article; Diversification in the article is also known by using examples and making distinctions between competitors’ articles!
Pay Attention: Avoid creating ambiguity in the article; When you write a specific text or word in the article, use that text in a meaningful way in the article and do not use too much in the text of the article, if you intend not to use the keyword or any other word excessively, it is better to Use the same meaning of the word.
Maintaining The Content Structure
Maintaining the format and structure of each content and creating different categories for each topic; It causes the Google robot to have the impression of your website that you have paid attention to the UI or the User Interface and that you value the user.
This alone will increase the ranking of your site in Google compared to competitors!
The meaning of the format and structure of each content is the writing method of the content of the articles; It means creating a list in the articles but differently from each other!
The list in each type of article according to the categories, if it is written differently, it creates a certain order in the articles, which improves the appearance or the UI of your website articles.
Linking On Words In The Content
Linking in the article! Exactly one of the main options that separates your articles from competitors; In fact, by connecting the contents to each other in a meaningful way, you can increase the rank of the article.
You may ask how? By linking articles to each other, Google understands that your article complements another article; So every person who clicks on the link and enters another article, Google checks the time spent by the user to read the second article!
Using link building is like a double-edged sword, in fact, if it is not used correctly, it can do the opposite and lower the ranking of the article in question!
- There are two main points in using link building:
1. Using linking in the introduction or first sections
2. Excessive use of link building
When you are going to link an article to another article, remember not to use any kind of link in the first part of the article or the introduction.
This action may prevent the user from reading the current article and lead to read another article; It means that you make it harder to rank in the main article!
Try not to use links more than 3 times in the article; Repeating this action too much will cause Google bots to detect a spam error and sometimes cause the articles you write to not have a good ranking in Google search results for a while!
Pay Attention: Link building must be meaningful to attract the attention of Google robots to the article:
The priority in ranking articles is always with articles that have more conceptual linking and clearly express the content to the user!
Reusing A Specific Topic
In order to be flexible and consistent in the texts of a content, sometimes it is necessary to use some titles in articles that have already been used, for example:
- Connect PlayStation to Xbox
- Connecting Ubisoft to Xbox
Both of these titles at first glance, although they both use the word connection, but they have separate titles, instead of writing two articles, you can use the title as follows:
- how to connect all game platforms to Xbox!
But in this case, you miss two key parts:
1. First of all: Google likes to respond to the user’s request faster than the text of any content in the article!
2. Secondly: you will lose the link-building process that helps other articles get more visits, especially for a new website, which was mentioned in the previous section, it is not appropriate to use partial titles!
Pay attention: so skyscraper titles or articles are used only if you can provide short and original answers to the user in the first part of the article!
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