Dwell Time In A Website! In simple terms, the time a user stays on the page is called dwell time or user retention; To express this more precisely, suppose you see an advertisement on TV; The time it takes to be attracted to the content of an ad will be called dwell time as well, dwell time has a direct relationship with the level of user satisfaction with your site, and Google robots understand this very well!
All About Dwell Time In A Website
If you do not pay attention to dwell time, makes Google think the way that you don’t care about the users of your website, and for this reason, the articles of your site’s competitors will be the first priority to be displayed to users in the context of Google search results!
The effect of dwell time on the articles or pages of a website mostly depends on the content of a site, which contents are usually categorized in two ways:
1. Only referring to the key parts of the topic of an article at the very beginning of the article (the introduction section of each article)
2. Describing more points from the topic of an article while being related to the main topic, which will encourage the user to continue reading the content (make sure that each heading complements the previous heading of the article)
Which Method Is Better For Dwell Time?
– Normally, it is better to use the first method, so the audience has the necessary access to all the main points of the article faster; Unless you intend to write articles in a skyscraper and story-oriented way, in which case it is better to use the second method.
– It is better to write skyscraper articles in such a way that the next heading in the article complements the previous heading, so that the content of the article is not boring for the user anymore!
Pay Attention: In both cases, it is better to choose the title of your website articles in such a way that you can link the contents of the previous article to another article, so that you can encourage the audience to read other articles!
- But don’t forget that, the Website’s articles must give added value to the audience; Also don’t forget to link to the texts in a meaningful way!
How To Increase Dwell Time In A Website?
Although we stated in the previous section that the content is considered the main part of Dwell Time, but following several other points, the Dwell Time of a site can be improved:
- Do not limit the content of pages and especially articles too much (and vice versa).
- Using video or infographic content in articles or main pages of the site
- The method of comment marketing in articles
- Improve the UI and UX of the site
- Site optimization for mobile users
- No use of advertising pop-ups
In the simplest case, it is better to use detailed infographic content related to the topic of the website or article in question; Using one-minute videos or trailers in the articles and main pages of the site can also make the user spend more time on the desired page of the site!
Always remember that users usually read the comments section of articles to know the opinions of other users about the content mentioned in the articles:
– So even if you had to, register comments in your articles instead of main accounts and reply to those comments as a main user; Users are always looking for diversity in topics and are interested in it.
More than 65% of the internet space is occupied by mobile users and thanks to some Google algorithms; The articles and pages of the site are first Lindexed for mobile users, so don’t forget to optimize the site for mobile users!
Two other important things that should be mentioned and are related to each other are: advertising pop-ups and the UI or UX of a site’s pages;
– It includes UI (User Interface or external design of a site) and UX (User Experience), it must be designed in such a way that it can be displayed without or less pop-ups or at least pop-ups related to the topic of the site; Failure of a site to benefit from a suitable UI will cause users to be dissatisfied with your site, which will cause users to leave your site quickly!
Finally and most importantly, even if you plan to write a skyscraper article, do not make the text of your articles too long, which will make the user forget the topic and the main purpose of the content of an article, always observe the balance!
Conclusion
Dwell Time is one of the factors that Google has emphasized a lot. Why? dwell time is directly related to user satisfaction, and user satisfaction has always been the first and last goal of Google’s algorithms; By complying with the things that have been said, you must attract users to your site so that you can jointly take a step forward with Google and surpass your other competitors!
No comment