Google Main Algorithms; Perhaps one of the reasons why Google search engine compared to its other competitors, such as: DuckDuckGo, Yahoo, Bing; Its all about the uses of famous algorithms such as (Panda, Penguin, Burt)!
In the second part of the content writing tutorial, we have understood the main reason for creating algorithms for the Google search engine; If we explain briefly, it can be said that the user’s access to the closest results needed during search is the main factor.
3 Of Google Main Algorithms
Each of the algorithms that are explained below separately expects the author to observe certain things that have a direct impact on the quality of the content provided and the placement of the article in Google search rankings; In the following, we will briefly explain each of Google’s algorithms in order:
Panda
- Unique, attractive and unique content!
The Panda algorithm was published on February 23, 2011, and the main reason for creating such a robot by Google was to eliminate low-quality and short content in the Internet world.
Before Google’s access to the Panda robot, content writers copied the content of other websites in the blog section of their site without any hesitation or fear!
The issue of copying content had become a serious challenge over time; That is, the articles in the web world were divided into two categories: 1) valuable and full of content, 2) worthless and contentless!
The discussion of content copying had caused some famous websites that had a better ranking just because they were older, compared to websites that had far more valuable and content-rich articles, to receive less attention and a lower ranking. have in the Google search engine!
In fact, instead of accessing the content he needed, the user faced a series of repetitive and less valuable content.
It was at this time that the Google robot came into action and heavily fined the majority of websites that had duplicate content; This fine also includes non-publishing or non-display of website content in Google search results for a period of approximately 7 months!!
It goes without saying that during this period, many content writers were able to get rid of Google’s fine by producing unique and higher quality content than before, which was more conceptual and provided added value to the audience.
Although now the issue of copying content is considered a form of disrespect to the audience of your website, apart from being fined by the Panda robot, it actually lacks literary value and will also include an insult to the author’s work personality.
Note: Google is looking for pages that are different from other pages on your website and convey new content or concepts to the user!
In fact, the main understanding of the previous paragraph means: in addition to the content of your website articles should not be duplicates, but if, for example, two articles on the website refer to the same topic, then there should not be duplicate content in the headings and contents of each There should be one of your articles and each article should describe the subject in a conceptual way.
Penguin
- Unnatural linking is prohibited
- Excessive and meaningless repetition of the keyword is prohibited
In a simple definition, the main focus of the Penguin algorithm emphasizes the issue of more targeted articles; That is, Penguin recognizes and fines any website that has created spam and meaningless links for articles and main pages.
A main case of non-principled link building for more effective articles is posting a meaningless comment like “Hello, it was a good article (link to your article)” in the blog section of a website.
Using other unprincipled methods for link building such as automatic backlink creation services or using link sharing and link exchange sites will also include a Penguin fine!
Penalty by Penguin algorithm will include reducing the display rank of articles and website pages compared to other competitors, of course, you can avoid being penalized by Penguin algorithm by replacing and using more useful and meaningful linking instead of irrelevant or incomprehensible linking.
– Keyword spamming
Apart from paying attention to basic link building, which is the main task of the Penguin algorithm; There is also a side task for the Penguin algorithm, it is the detection of keyword spamming!
If you use the keywords of each article multiple times in each paragraph in the content of the website articles, thinking that you are only targeting the Google search engine to increase the ranking of the articles in the search results, you are very wrong.
It has already been pointed out that Google pays special attention to the satisfaction of the audience of articles and websites, that is, one of the reasons for the unprincipled spamming of keywords was the lack of attention to the satisfaction of the audience of articles!
In fact, if the audience goes to the website with the intention of reading a skyscraper (long) article and continuously sees a word while reading, then two things may happen, both of which will lead to the article audience leaving the website:
1. It is possible that due to the large number of keywords, the audience may have lost the main section that they were reading and have to search several times to reach the same previous paragraph.
– Basically, considering the length of the article, this will be annoying and boring for the audience of your articles, which will make the reader choose another article from another website!
2. The audience may feel that the content of the article is written solely to promote a certain product; Basically, the audience of the article feels that no added value is given to the reader!
hummingbird
- Paying attention to the semantic connection of words when searching or writing an article
If you remember that the Panda algorithm mostly emphasized on the non-copy and uniqueness of the content, in the meantime, one main option for content writing was forgotten; The semantic connection of words with each other!
In fact, the hummingbird algorithm understands the semantic impact of words on each other; According to the more conceptual words and the closer semantic connection of the words to each other, the hummingbird will be able to show more accurate search results to the audience!
For example: milk quality
In fact, the meaning of milk quality can include: the quality of breast milk or the quality of a factory milk; The hummingbird algorithm detects which of these items has a higher priority and displays it to the audience in the search results.
A content writer should make the best use of the hummingbird algorithm and observe the key point in order to bring the website articles closer to the top of the search results; That is, the correct use of keywords in the content of articles!
Through a user’s search behavior, Google adds to its knowledge of understanding and being closer to the keyword searched by the user; Basically, by checking the number of clicks of each user on the search results shown, Google also finds out what type of article and content has been searched for the keyword!
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